Data Protection at the ALTA Klinik
- 1. An Overview of Data Protection
- 2. General Information and Mandatory Information
- 3. Data Collection on Our Website
- 4. Analytics and Advertising
- 5. Plugins and Tools
- 6. Transfer of Data to Third Parties
- 7. Validity Period and Amendments
- Data Collection on Our Website
- How do we collect your data?
- What do we use your data for?
- What rights do you have regarding your data?
- Analytics and Third-Party Tools
- Data Protection
- Notice Concerning the Party Responsible for This Website
- Revocation of Your Consent to the Processing of Your Data
- Right to File Complaints with Regulatory Authorities
- Right to Data Portability
- SSL or TLS Encryption
- Information, Blocking, Deletion
- Contact Form
- Google Analytics
- Google AdWords and Google Conversion Tracking
- Google Maps
We are delighted that you have chosen to visit our website to learn more about our medical services. In addition to assuring you that your data will be protected in accordance with the latest legal requirements, we would like to offer you a detailed account of how we handle any of the data made available to us. All of the information we provide in this connection relates to the use of our website services via PC, smartphone, tablet or any other internet-enabled mobile or stationary device.
1. An Overview of Data Protection
Data Collection on Our Website
Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator’s contact details can be found in the website’s required legal notice.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or the time at which you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of our website. Other data can be used to analyze how visitors use our site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, without thereby incurring any financial obligation. Such information includes the origin of the data, any recipients of the data and the purpose of the data’s collection. You also have the right to request that data be corrected, blocked or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about your rights or any issues relating to privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Analytics and Third-Party Tools
You can object to this analysis. We will inform you below about how to exercise your options in this regard.
2. General Information and Mandatory Information
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
Notice Concerning the Party Responsible for This Website
The party responsible for processing data on this website is:
ALTA Klinik GmbH
33602 Bielefeld, Germany
Telephone: +49 (0) 521 260 555 0
Email: [email protected]
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Revocation of Your Consent to the Processing of Your Data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time. An informal email making this request is sufficient. However, any data processed before we receive your request may still be legally processed.
Right to File Complaints with Regulatory Authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found via the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to Data Portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, Blocking, Deletion
As permitted by law, you have the right to be provided – at any time and free of charge – with information about any of your personal data that is stored, including its origin, any recipients and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.
3. Data Collection on Our Website
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter on the contact form only with your consent as per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage or the purpose of the data storage ceases to apply (e.g. once your inquiry has been completely processed). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
4. Analytics and Advertising
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies,” which are text files placed on your computer that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is generally transmitted to and stored on a Google server in the United States.
Google Analytics cookies are stored in accordance with Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Objection to Data Collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
Outsourced Data Processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. AdWords is an online advertising program provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of the website at a time when the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can conveniently opt-out by changing your browser settings to disable the Google Conversion Tracking cookie. After doing so, you will not be included in the conversion tracking statistics.
Conversion cookies are stored in accordance with Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
5. Plugins and Tools
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC of 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to and stored on a Google server in the United States. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
Further information about the handling of user data can be found in the data protection declaration of Google at: https://www.google.de/intl/de/policies/privacy/.
In keeping with our legitimate interest in maintaining and optimizing cost-effective and reliable online services as per Art. 6 (1) (f) DSGVO, we make use of an analytics software product known as Smartlook, which is provided by Smartsupp.com s.r.o., Milady Horakove 13, 602 00 Brno, Czech Republic.
This tool tracks user activities on webpages and uses the data to create so-called heatmaps. This enables us to anonymously determine where visitors to our website click and how far they scroll, information that we can use to improve our website and make it more user-friendly. Protecting your personal data in the context of using this tool is very important to us. That is why all the data are collected in a manner that prevents their assignment to specific users. The tool enables us to track where users move the cursor, where they click and how far they scroll. Beyond this, the tool records user screen size, device type, browser details, preferred language and the country from which site access has been gained. The Smartlook software automatically conceals any personal data belonging to the user or a third party whenever such data appear on a webpage. We therefore have no way of tracking such data.
You can block the Smartlook tool and prevent the collection of data when you visit our site by enabling the Do Not Track (DNT) function in your browser settings. Instructions on enabling the DNT function are available (in German) at: https://www.akademie.de/wissen/do-not-track-datenschutz.
You can also selectively disable the Smartlook tool by clicking on the Opt-Out button under: Smartlook Opt-Out.
6. Transfer of Data to Third Parties
We do all we can to protect your personal data. This includes refraining from making your personal data available to certain third parties, unless it is legally permissible to do so or you have given your consent to such transfer.
If you are insured by a provider of statutory occupational accident insurance in Germany, your data will be made available to the relevant insurance provider.
In certain cases, we may be required by law to forward your data to:
- The German Medical Association, i.e. pursuant to a relevant request
- The Department of Health, i.e. in connection with certain infectious diseases
Beyond this, your data may be transferred for treatment-related purposes to:
- Clinical pathologists, i.e. whenever precise diagnosis is necessary for treatment
- Attorneys or courts, i.e. in connection legal disputes
We will refrain from transferring your data to any other third parties (including other physicians, insurance providers or private reimbursement agencies) unless you have given your express written consent or we are compelled to do so by law.
7. Validity Period and Amendments